The Social Stylist Podcast
The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair. During those 12 years, she learned how to navigate the beauty business as an introvert and master that in-person connection. But after becoming a mom, she knew she needed to pivot to focus on her other great love - marketing. She was surrounded by some of the most talented hair stylists in the business. But all of their marketing looked the same. So she dug in and mastered her marketing by finding a fresh approach that felt authentic. Now, she is a social media manager and strategist for beauty entrepreneurs and she's providing a peak behind the curtain in this one-of-a-kind podcast. With each episode, she'll be sharing actionable steps you need to take to claim your confidence in the online space. Exclusive guest interviews with some of the people Lindsey respects the most will transform the way you think about entrepreneurship. You can also expect to hear about all the messy, uncomfortable lessons she has learned along the way!
Episodes
19 episodes
Why I Quit the 90 Day Challenge Early: Redefining Consistency on Social Media
What happened to the infamous 90-day challenge, courtesy of the incredible Lacey Gebo? I quit early and i'm giving you the total rundown on why in today's episode. My definition of consistency doesn't look the same as a lot of social media mana...
Social Media is DEAD!?
I got a DM the other day that had me scratching my head, and I thought, "Let's unpack this together." So, imagine this: leaving behind a booming salon, a bustling team, and all the hair things to start a social media business . And someone says...
The Art of Leading with Integrity: Planning for Growth in 2024 and Beyond with Kelly from Scissors Make Cents
Buckle up because Kelly, @scissorsmakecents on Instagram, just dropped some serious wisdom on the Social Stylist Podcast. We're talking about everything from her journey as a salon mogul to her adventures in the online coaching realm.Pic...
Changing the Industry Standard: A Candid Conversation with the ‘UNmotivational’ educator, Krista Storm
As a new stylist, someone may have told you it was possible to make 100,000 behind the chair. But did you actually know what that would take? For today's guest, Krista Storm, she had to find out for herself. Krista became a hair stylist...
14. Rewriting Our Money Stories Outside of the Salon with Misty Jayne, Life and Money Coach for Hairstylists
Do you ever feel like no matter how much money you have coming through working behind the chair, you simply can’t hold on to it? It’s immediately going to bills, debt, groceries, and suddenly you’re at a loss. Well, I’ve got a treat for you tod...
13. “F*ck Your Fear”: Real Talk with Sarai, the Platinum Giraffe
Welcome back to the second season of The Social Stylist Podcast! If you’ve ever asked the question “what’s an ‘appropriate’ way for me to show up?” this episode is for you. Today’s guest is going to break you out of that box you’ve put yourself...
12. Creating Magnetic Content P2: Master your Messaging by Understanding your Ideal Client
I want you to picture your favorite clients in your head. What makes them your favorite? What do you have in common? This is the beginning of understanding your ideal client profile. In today's episode, we're getting acquainte...
11. How to Drive Sales through Social Media No Matter How Many Followers You Have
Constantly following the quick tips to go viral and gain a thousand followers over night is actually detracting from your sales. I want to save you from the countless hours that go in to a robust social media growth strategy with todays e...
10. Creating Magnetic Content P1: Secrets to Building an Irresistible Brand
The ultimate key to standing out in a crowd of talented stylists? Being authentically you. I’m sure by now, you’ve all heard the term “that girl.” She makes magnetic content through consistent branding that feels aligned for her. Today...
9. Leading by Example to Take Your Teams Socials to the Top with Lacey Gebo
If you have a team - it’s time to start leading by example when it comes to social media. Today, my guest and good friend Lacey Gebo joins us to give the low-down on exactly how her team went from stuck to soaring on socials. Lacey is the owner...
8. Insider Secrets to Creating an Engaged Audience on Social Media WITHOUT Icky, Exhausting Strategies
Are you tired of hearing those crazy detailed engagement strategies on Instagram? I definitely am. That’s why today, i’m giving you my simple and effective engagement routine that DOESN’T resort to icky tactics like cold DMing. It’s an immediat...
7. Part 2: Behind the Chair to Behind the Screen
Recording this episode was ROUGH but so incredibly healing at the same time. Many people in my life don’t know what went down behind the scenes for me in the last few years. We often only see the beautiful portraits of motherhood. But giving bi...
6. What it means to be a Holistic Stylist with Aprilovely
Experiencing health issues as a stylist can cause huge issues financially and emotionally. After facing blood poisoning caused by mainstream hair coloring, my guest and longtime friend Aprilovely went on a mission to become a holistic hair styl...
5. My Strategy for Balancing the Personal with the Business on Social Media
Have you ever been scrolling through a business page on Instagram and you’re not sure whether a human being is even running the account? You see no personality whatsoever behind the grid. That’s what I want you to avoid. In this episode, we’re ...
4. Why in the World Would I Want to Become Meta Verified?
On Instagram, the little blue check mark has always been seen as a symbol of status. Until now. A new program called Meta Verified was recently rolled out and it’s causing big shifts in the online community. Now, for $14.99 per month, anyone ca...
3. How to Create a Life and Business that Aligns with your Values with Tara Kirby
Tara Kirby is a serial entrepreneur. She went from owning a clothing boutique to a photography studio and she even worked behind the chair as a hairstylist/esthetician for 11 years. Tara knows the power of a pivot and that is why she was the fi...
2. How to Stay Consistent on Social Media and Honor this Season of your Life
The funny thing about consistency on social media is that consistency looks different in every season of my life. If you follow me on social media, you know I love a conversation about consistency. Contrary to popular belief, you do not have to...
1. Part 1: Behind the Chair to Behind the Screen
Do you feel like you’re finding your way through entrepreneurship alone? Today, i’m sharing part 1 of my story. From high school to my time behind the chair to the beginnings of my marketing journey. I’ve always had a subconscious knowing that ...
Welcome to The Social Stylist!
The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair.During those 12 ...