The Social Stylist Podcast
The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair. During those 12 years, she learned how to navigate the beauty business as an introvert and master that in-person connection. But after becoming a mom, she knew she needed to pivot to focus on her other great love - marketing. She was surrounded by some of the most talented hair stylists in the business. But all of their marketing looked the same. So she dug in and mastered her marketing by finding a fresh approach that felt authentic. Now, she is a social media manager and strategist for beauty entrepreneurs and she's providing a peak behind the curtain in this one-of-a-kind podcast. With each episode, she'll be sharing actionable steps you need to take to claim your confidence in the online space. Exclusive guest interviews with some of the people Lindsey respects the most will transform the way you think about entrepreneurship. You can also expect to hear about all the messy, uncomfortable lessons she has learned along the way!
The Social Stylist Podcast
10. Creating Magnetic Content P1: Secrets to Building an Irresistible Brand
The ultimate key to standing out in a crowd of talented stylists? Being authentically you. I’m sure by now, you’ve all heard the term “that girl.” She makes magnetic content through consistent branding that feels aligned for her. Today, i’m taking you through exactly how you can unleash your branding potential and make a lasting impression on your audience. With practical tips on crafting engaging captions and producing stunning visuals, you'll discover how to create content that not only showcases your talents but also resonates with your audience.
Branding goes deeper than colors and fonts. Branding is informed by the person you’re actively being in your business. I’ll share my personal wake up call that made me realize everyone was branding their business in the same way and how I broke out of the mold.
In this Episode, I Cover:
- What becoming “That Girl” means to me
- Everything should come back around to your “why”
- Embodying who you want to become
- How to create scroll stopping content with all of this in mind
How to Connect with Me:
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