The Social Stylist Podcast
The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair. During those 12 years, she learned how to navigate the beauty business as an introvert and master that in-person connection. But after becoming a mom, she knew she needed to pivot to focus on her other great love - marketing. She was surrounded by some of the most talented hair stylists in the business. But all of their marketing looked the same. So she dug in and mastered her marketing by finding a fresh approach that felt authentic. Now, she is a social media manager and strategist for beauty entrepreneurs and she's providing a peak behind the curtain in this one-of-a-kind podcast. With each episode, she'll be sharing actionable steps you need to take to claim your confidence in the online space. Exclusive guest interviews with some of the people Lindsey respects the most will transform the way you think about entrepreneurship. You can also expect to hear about all the messy, uncomfortable lessons she has learned along the way!
The Social Stylist Podcast
1. Part 1: Behind the Chair to Behind the Screen
Do you feel like you’re finding your way through entrepreneurship alone? Today, i’m sharing part 1 of my story. From high school to my time behind the chair to the beginnings of my marketing journey. I’ve always had a subconscious knowing that I was supposed to be in marketing in some capacity. But my journey there was unconventional and I found different passions along the way. As a shy highschooler, I found my way into a cosmetology program! And a teacher changed my life when she looked at me and said “Lindsey, you’re going to need to learn how to talk to people or you’re not going to be successful in this industry.”
Success was always something I planned for so I took that little nugget of wisdom to heart. This episode dives deep into all of the twists and turns in my career and life that led me. Get ready to get real with me about the unique challenges that women face in their entrepreneurship journeys. I’ve dealt with health issues that literally changed the trajectory of my business. And an occurrence we see often as women - motherhood forced me to pivot.
In this Episode, I cover:
- How I got into cosmetology
- The old way of marketing before social media took over
- The early days of undercharging and overworking myself
- How losing my hair of a hairdresser led me to specializing in hair extensions
- What happened when I looked around and realized everyone in my area had the same marketing
- Opening a studio with the amazing women I worked with at the time
- How everything changed when I became a mother
- The very beginning of my social media management journey
How to Connect with Me:
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