The Social Stylist Podcast
The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair. During those 12 years, she learned how to navigate the beauty business as an introvert and master that in-person connection. But after becoming a mom, she knew she needed to pivot to focus on her other great love - marketing. She was surrounded by some of the most talented hair stylists in the business. But all of their marketing looked the same. So she dug in and mastered her marketing by finding a fresh approach that felt authentic. Now, she is a social media manager and strategist for beauty entrepreneurs and she's providing a peak behind the curtain in this one-of-a-kind podcast. With each episode, she'll be sharing actionable steps you need to take to claim your confidence in the online space. Exclusive guest interviews with some of the people Lindsey respects the most will transform the way you think about entrepreneurship. You can also expect to hear about all the messy, uncomfortable lessons she has learned along the way!
The Social Stylist Podcast
Changing the Industry Standard: A Candid Conversation with the ‘UNmotivational’ educator, Krista Storm
As a new stylist, someone may have told you it was possible to make 100,000 behind the chair. But did you actually know what that would take? For today's guest, Krista Storm, she had to find out for herself.
Krista became a hair stylist in 2007 and that was exactly what she was told. But she wasn't given any of the actual information about the amount of effort or time that would take. After eight years spent barely breaking 30,000, she finally found her own techniques and systems that made room for her to thrive. Now, she's a salon owner and educator changing the game for stylists with the mission to constantly evolve.
I loved this conversation with Krista today. She hits the nail on the head when she describes herself as the ‘UNmotivational’ educator. We're not getting fluff. We're not being made to feel bad about the burn out we've experienced. She's real about what it takes to make it in this business and it's such a treat.
In this episode, we discuss:
- embracing your natural essence online
- showing up by starting small
- the inevitability of burn out and what you can do when it happens
- why following trends isn't getting you closer to your next dream client
Connect with Krista:
Follow me on instagram @luxebeautysocial!
Check out my website