The Social Stylist Podcast
The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair. During those 12 years, she learned how to navigate the beauty business as an introvert and master that in-person connection. But after becoming a mom, she knew she needed to pivot to focus on her other great love - marketing. She was surrounded by some of the most talented hair stylists in the business. But all of their marketing looked the same. So she dug in and mastered her marketing by finding a fresh approach that felt authentic. Now, she is a social media manager and strategist for beauty entrepreneurs and she's providing a peak behind the curtain in this one-of-a-kind podcast. With each episode, she'll be sharing actionable steps you need to take to claim your confidence in the online space. Exclusive guest interviews with some of the people Lindsey respects the most will transform the way you think about entrepreneurship. You can also expect to hear about all the messy, uncomfortable lessons she has learned along the way!
The Social Stylist Podcast
Social Media is DEAD!?
I got a DM the other day that had me scratching my head, and I thought, "Let's unpack this together." So, imagine this: leaving behind a booming salon, a bustling team, and all the hair things to start a social media business . And someone says, "Why leave the comfort zone for an industry that's supposedly on life support?" Hold up, what? Social media is dead? Cue my jaw-drop moment.
So, let's play detective. If you tell me social media is dead, i'm hearing "it's not working for ME" and I want to know why. The first step in moving past this limiting belief is an audit of your current page. What isn't serving you anymore? A big one I see often: using captions as short as a coffee order without any depth. It worked two years ago, but not today! Social media's evolved, but it's not dead.
People crave feels and stories since 2020 hit. Influencers spill the tea on products, sure, but they make you feel why it matters. As beauty pros, we've got the golden ticket to showcase transformations and the vibes behind 'em. Get your audience to feel something, and voila!
But wait, there's more. Tune in to hear the three key points I would audit in your socials if you think social media is dead.
In this episode, I cover:
- Why hair shots are simply not doing the trick anymore
- Social media isn't your entire marketing strategy!
- Are you drowning your audience in educational posts?
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