The Social Stylist Podcast
The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair. During those 12 years, she learned how to navigate the beauty business as an introvert and master that in-person connection. But after becoming a mom, she knew she needed to pivot to focus on her other great love - marketing. She was surrounded by some of the most talented hair stylists in the business. But all of their marketing looked the same. So she dug in and mastered her marketing by finding a fresh approach that felt authentic. Now, she is a social media manager and strategist for beauty entrepreneurs and she's providing a peak behind the curtain in this one-of-a-kind podcast. With each episode, she'll be sharing actionable steps you need to take to claim your confidence in the online space. Exclusive guest interviews with some of the people Lindsey respects the most will transform the way you think about entrepreneurship. You can also expect to hear about all the messy, uncomfortable lessons she has learned along the way!
The Social Stylist Podcast
Why I Quit the 90 Day Challenge Early: Redefining Consistency on Social Media
What happened to the infamous 90-day challenge, courtesy of the incredible Lacey Gebo? I quit early and i'm giving you the total rundown on why in today's episode. My definition of consistency doesn't look the same as a lot of social media managers out there.
We're constantly hearing about how important it is to post with a high frequency. But what happens when the quality of those posts goes down dramatically? Our audience notices. My engagement was actually going down during the challenge and I had to take a step back to re-evaluate.
I'm sharing this because I want you to see how you might be sabotaging your engagement by mirroring the people around you. Other people in your industry might be posting a ton of education and seeing great results. Does that mean that you should too? Not necessarily.
In this episode, I'm chatting about:
- My experience with the 90 day challenge
- Why I decided to quit the challenge early
- How my strategy pivoted after seeing low engagement
- Forming your own definition of consistency
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