The Social Stylist Podcast
The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair. During those 12 years, she learned how to navigate the beauty business as an introvert and master that in-person connection. But after becoming a mom, she knew she needed to pivot to focus on her other great love - marketing. She was surrounded by some of the most talented hair stylists in the business. But all of their marketing looked the same. So she dug in and mastered her marketing by finding a fresh approach that felt authentic. Now, she is a social media manager and strategist for beauty entrepreneurs and she's providing a peak behind the curtain in this one-of-a-kind podcast. With each episode, she'll be sharing actionable steps you need to take to claim your confidence in the online space. Exclusive guest interviews with some of the people Lindsey respects the most will transform the way you think about entrepreneurship. You can also expect to hear about all the messy, uncomfortable lessons she has learned along the way!
The Social Stylist Podcast
11. How to Drive Sales through Social Media No Matter How Many Followers You Have
Constantly following the quick tips to go viral and gain a thousand followers over night is actually detracting from your sales. I want to save you from the countless hours that go in to a robust social media growth strategy with todays episode. As business owners, we are here to connect to our ideal client and make sales. Not to be influencers. No shade to influencers, but that’s just not the goal for us! It's not enough to have a large following or high engagement if you're not actually converting those followers into customers.
So during this episode, i’m laying out the differences between a growth strategy vs. sales strategy on social media. Why is it beneficial to use one over the other? Do we need to shift our perspective in order to start using social media in a more powerful way? Tune in if you’re ready to make sales through Instagram without constantly running through the content hamster wheel.
In this Episode, I Cover:
- Why a growth strategy might not be the right fit for you
- The importance of a sales strategy to drive a profit with a following of any size
- The four steps to building a sales strategy on social media
How to Connect with Me:
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