The Social Stylist Podcast
The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair. During those 12 years, she learned how to navigate the beauty business as an introvert and master that in-person connection. But after becoming a mom, she knew she needed to pivot to focus on her other great love - marketing. She was surrounded by some of the most talented hair stylists in the business. But all of their marketing looked the same. So she dug in and mastered her marketing by finding a fresh approach that felt authentic. Now, she is a social media manager and strategist for beauty entrepreneurs and she's providing a peak behind the curtain in this one-of-a-kind podcast. With each episode, she'll be sharing actionable steps you need to take to claim your confidence in the online space. Exclusive guest interviews with some of the people Lindsey respects the most will transform the way you think about entrepreneurship. You can also expect to hear about all the messy, uncomfortable lessons she has learned along the way!
The Social Stylist Podcast
12. Creating Magnetic Content P2: Master your Messaging by Understanding your Ideal Client
I want you to picture your favorite clients in your head. What makes them your favorite? What do you have in common? This is the beginning of understanding your ideal client profile. In today's episode, we're getting acquainted with the essential step that I walk all of my clients through - understanding their ideal clients. The term "ideal client" is thrown around left and right so we're really getting to the basics here. What is an ideal client and why the heck do you need to know who your ideal clients are?
Really effective marketing means speaking to one person. So we want to have an ultra clear picture in our head of who this person is and what makes them tick. I want you to take away the tools needed to call in clients that feel like best friends. So grab a drink and let's get social!
In this episode, I cover:
- Why having an ideal client profile is so important
- How to identify who your ideal client is
- The next step to integrate your ideal client into your content strategy
- The essentials of connection marketing
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