The Social Stylist Podcast
The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair. During those 12 years, she learned how to navigate the beauty business as an introvert and master that in-person connection. But after becoming a mom, she knew she needed to pivot to focus on her other great love - marketing. She was surrounded by some of the most talented hair stylists in the business. But all of their marketing looked the same. So she dug in and mastered her marketing by finding a fresh approach that felt authentic. Now, she is a social media manager and strategist for beauty entrepreneurs and she's providing a peak behind the curtain in this one-of-a-kind podcast. With each episode, she'll be sharing actionable steps you need to take to claim your confidence in the online space. Exclusive guest interviews with some of the people Lindsey respects the most will transform the way you think about entrepreneurship. You can also expect to hear about all the messy, uncomfortable lessons she has learned along the way!
The Social Stylist Podcast
8. Insider Secrets to Creating an Engaged Audience on Social Media WITHOUT Icky, Exhausting Strategies
Are you tired of hearing those crazy detailed engagement strategies on Instagram? I definitely am. That’s why today, i’m giving you my simple and effective engagement routine that DOESN’T resort to icky tactics like cold DMing. It’s an immediate no when people do this. After all, creating a community on social media is more important than followers. Cold DMs make it clear that the person on the selling end only sees followers as a money making opportunity, not an actual person on the other end.
Now, Imagine if you had a real impact & community with 100 ACTUAL PEOPLE. That’s the opportunity with 100 followers. So let’s start treating our followers like real people! I’m giving you the exact process I use to stay connected to my followers on a human to human level WITHOUT social media burnout.
In this Episode, I Cover:
- Stop Cold DMing: Better Strategies to Create Conversations
- Relationship Building: Key to Successful Engagement Strategy
- Authenticity: The Core of Engagement and Connection
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