The Social Stylist Podcast
The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair. During those 12 years, she learned how to navigate the beauty business as an introvert and master that in-person connection. But after becoming a mom, she knew she needed to pivot to focus on her other great love - marketing. She was surrounded by some of the most talented hair stylists in the business. But all of their marketing looked the same. So she dug in and mastered her marketing by finding a fresh approach that felt authentic. Now, she is a social media manager and strategist for beauty entrepreneurs and she's providing a peak behind the curtain in this one-of-a-kind podcast. With each episode, she'll be sharing actionable steps you need to take to claim your confidence in the online space. Exclusive guest interviews with some of the people Lindsey respects the most will transform the way you think about entrepreneurship. You can also expect to hear about all the messy, uncomfortable lessons she has learned along the way!
The Social Stylist Podcast
4. Why in the World Would I Want to Become Meta Verified?
On Instagram, the little blue check mark has always been seen as a symbol of status. Until now. A new program called Meta Verified was recently rolled out and it’s causing big shifts in the online community. Now, for $14.99 per month, anyone can have the blue check mark next to their name. What does that mean for stylists? Should you invest in Meta Verified? I’m going through all of the pros and cons along with misconceptions surrounding this roll out in this weeks episode.
First, we’re covering the list of perks Instagram is claiming come with Meta Verified. I’m touching on the topic of engagement and how having a blue check mark might actually work against smaller creators in the long run on that front. But I explain why I think Meta Verified might be really beneficial for huge accounts that are often subject to fake copy cats. At the end of the daya, the decision to invest in Meta Verified will be largely dependent on your goals. If you’re a small business looking to gain the trust of your local community, i’m hoping options like two-step authorization will still be an option in the future. But if you’re a large creator hoping to stave off spam accounts, Meta Verified might be exactly what you need. Listen to learn what my approach to the Meta Verified madness will be.
In this Episode, I Cover:
- Will MetaVerified increase your engagement?
- The actual benefits of MetaVerified
- What will happen to two-step verification?
- Why I think a blue check mark might work against you
- My predictions for what might happen with MetaVerified in the future
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